After reading your proposal or getting your name from a former client, a prospect will often look you up. Give them the basics before they have to ask.
What do you offer?
Say what kind of work you take on and who you usually do it for. A job title alone may not tell a client enough.
For example, “I design packaging for food and drink brands” tells a client more than “Freelance designer.” Describe the work you want to take on now.
Can they see the work?
Your examples may already be published in several places.
- Link to a relevant project, portfolio, or work sample.
- Describe the part you handled and the context of the work.
- Link to an external case study when a project needs a fuller explanation.
- Point to testimonials or recommendations published on another account or page.
Start with the examples closest to the work they need.
How can someone contact you?
Tell clients where to reach you and what to include in their message, such as a short description of the project and their deadline.
If you prefer email over direct messages, say so.
Put yourname.getmyidentity.com in proposals, introductions, your email signature, and professional accounts so prospects can find it when they look you up.
