Before most investor meetings, partnership calls, or interviews, the same thing happens first. Someone searches your name. What they see in those first few seconds influences how they expect the conversation to go.
The investor research habit
Venture capitalists and angel investors will look you up before a first call. They want to understand who you are, what you've built, and whether you're someone they should take seriously. Your founder profile answers these questions before they ask them.
Your company website sells your product. Your founder profile introduces you. In early-stage investing, the founder often matters more than the idea.
Why founder presence matters
When someone lands on your founder profile, they should understand a few things quickly:
- Your background: Previous companies, roles, and exits
- Your expertise: Areas where you have deep knowledge
- Your visibility: Writing, speaking, and interviews
- Your network: Advisors, investors, and collaborators
- Your vision: What you're working toward and why
What to include on your founder profile
Think of your founder profile as an always-up-to-date introduction. Include what someone would want to know before working with you:
- Background: Your founding story and what drove you to start this venture
- Previous work: Links to past companies and projects
- Press and media: Articles, podcasts, and interviews
- Writing and talks: Blog posts and conference appearances
- Advisory roles: Startups or organizations you support
- Contact: A clear way to reach you
Building trust before the first call
When someone finds a polished founder profile, they form an impression. They notice you've taken time to present yourself. They assume you run your company with similar care.
This trust carries into your first conversation. You can skip the basic background questions and dive straight into the opportunity. Your profile has done the groundwork.
How it works with your company site
Your founder profile serves a different purpose than your company site. Your company site sells your product. Your founder profile introduces you and your vision.
Use your founder profile in email signatures, social bios, and anywhere you represent yourself personally. It's like a digital business card that stays current.
A simple, memorable subdomain
Your GetMyIdentity subdomain, foundername.getmyidentity.com, is easier to remember than a LinkedIn URL. It looks professional and signals that you take your personal brand seriously.
When someone asks for your website, give them your subdomain. They'll remember it, and they'll use it.
Start building your founder brand
Creating your founder presence takes minutes. Claim your subdomain, add your background, and start building a profile that works for you.
